Many serious sports bettors consider the futures wager the province of rank amateurs trying to go for the big killing. They’re the sports betting equivalent of the wanna-be stock investor who always gripes if only I had bought Microsoft when they went public. They’re not the type who’ll do the work to grind out profits in the market, nor are they forward thinking enough to find the next big company to go public. They’d rather lay some money on a high priced dog and hope for the best, which seldom (if ever) occurs. Right now at some sportsbooks a $100 bet on the Cincinnati Bengals to win the 2010 Superbowl will pay back $10,000. The problem is that the true odds of Cincinnati winning the Superbowl are probably in the range of 50,000 to 1 which makes the +10000 you’re getting in this bet a bad value from the get-go.
Of more practical concern to the serious sports bettor is the necessity of tying up a portion of your wagering bankroll for a long period of time. Additionally, once you’ve placed a futures bet the outcome is still subject to the typical areas of concern for sports handicappers–injuries, trades, coaching changes, etc. It’s hard enough to stay on top of these variables on a day-to-day basis, and predicting them over the full season is downright impossible.
So futures plays have no relevance to a serious approach to sports handicapping? Not necessarily. It’s crucial to think of the sports betting discipline in terms of value. Used properly, futures wagers are frequently a good way of maximizing line value and finding overlay situations. Here are some ways in which future wagers can be successfully leveraged.
Futures can present an opportunity to ‘earn’ a greater value on certain bets. For example, it has become common for sports books to take action on entertainment events like the Academy Awards. By paying close attention to Hollywood gossip and entertainment news, a bettor can actually have a better take on these outcomes than the bookmaker.
Some books even take bets on the major awards like ‘Best Picture’ and ‘Best Director’ before the nominations are actually announced. In this situation, a bettor who can read the ‘buzz’ on which films will be nominated can find substantially better values before the nominations are announced.
The way the film industry works makes futures bets of this sort particularly appealing. Release schedules for films are set well in advance, and the cut off date for Academy Award consideration is the end of the calendar year. That way it’s easy for a handicapper to isolate a number of serious Oscar candidates out of the hundreds of films released annually. With more work, that can be narrowed down even more and once a workable number of potential winners has been reached it’s just a matter of shopping around for the best value.
Futures wagers are also effective for finding value in a sports betting paradigm. By its very nature, sports presents more variables to deal with than does the movie industry. The top teams are well known by both the linesmakers and general public, and seldom can be found at a value price. For example, you can already bet that the New England Patriots will win the 2010 Superbowl but you can be sure that you’re not going to get a good value price on such a well known ‘public’ team.
The place to find value in this sort of proposition is to look at the less obvious teams. A few years ago an associate of mine took positions on several teams NHL that started slowly, including the Calgary Flames at 40/1. By the end of the regular season they were down to prices as low as 5/1 or 6/1.
This play wasn’t based on any sort of certainty that this team would win the Stanley Cup, but rather on the value they presented. In other words, the true odds of this dark horse Cup win is more in the range of the current price so the 40/1 is a clear overlay. Once the playoffs begin, this sort of positional play offers a lot of options to hedge and to lock in a profit.
“The field” can occasionally offer wagering value as well. A good example was the NASCAR Rookie of the Year futures in 2001. Some books offered a bet on ‘the field’ at prices as high as 15/1. After Dale Earnhardt’s tragic death, his team turned to rookie Kevin Harvick to fill ‘The Intimidator’s’ place in the driver’s seat. Someone who followed NASCAR closely knew this was going to happen well before it was publicly announced, and was able to grab a great price on Harvick as part of ‘the field’. By midseason, Harvick’s success had pushed prices on ‘the field’ down to the point that it was the favorite everywhere with prices in the range of -250 to -300.
While this sort of situation is unique, there have been other situations where ‘the field’ presented good values. At one point, it wasn’t unusual to find a ‘field’ bet on NASCAR road races that included the road course specialists like Ron Fellows and Boris Said–meaning you could bet these ‘ringers’ and several others with one bet! Again, these opportunities don’t come around often but the value they present justifies paying close attention to them.
Of course its crucial to shop around for any futures book play to find the best price. It’s a smart thing to do on any wagering proposition, but the price differential on futures wagers often vary widely from book to book. A little bit of work can produce a significantly better price which means more value.
Ross Everett is a freelance writer specializing in price per head, auto racing, travel and fencing. He is a staff handicapper for Anatta Sports where he is in charge of providing daily how to become a bookie to a number of websites and broadcast media outlets. He lives in Las Vegas with three dogs and a wombat.