As any online marketing firm will tell you, there definitely is an art to web marketing, but it’s always a mistake to get too creative when you build your webpages. Users do not want to be “challenged” when they go to a webpage; they want to find exactly what they’re looking for immediately, sooner if possible. Therefore, when you’re building a site, here are a few things you’re going to want to avoid like the plague.
PDFs: PDFs have their place; if you have forms that persons want to print out or flyers to share, use a PDF. However, if the document is meant to be read exclusively (or even mostly) online, PDFs are forbidden. PDFs can’t be searched easily, and not everyone has the software to read them. When it comes to webpage design, online content should be text.
Fixed Font Size: So you can’t implement PDFs, but you still want to control the user’s viewing experience. Can you make the font size fixed. This is another site design no no. Everybody is going to read your page on different screens, and for some, being able zoom in makes it fundamentally easier.
Images of Text: This might be the most egregious website design mistake. Simply put: there is no reason your site design should feature a picture of text outside of a logo. Search engines can’t read them, persons can’t copy them easily, and editing them is a pain. Simply stay away.
Bad or Nonexistent Search: Not every site design needs a search function; if the user can get to every place from your homepage, you’re probably great. But if you have countless pages, you better give the user a way to find what he’s looking for. Make sure the search is smart enough to handle typos and that the search engine points to the right page for the results. For example, if you have a page that’s about widgets, a search for widgets better bring up your widgets page, not an endless stream of widget blog posts.
Michael Gillen is an extremely knowledgeable writer when it comes to things like hiring an today marketing firm and web marketing. For more articles by Michael, visit fishbat today!