Sometimes referred to as ’spiders’ or crawlers, automated search engine robots seek out web pages for the user. Just how do they accomplish this and is this of importance? What is the real purpose of these robots?

A search engine robot is a very simple program that has some basic functionality to help it understand web pages. However, spiders only have limited functionality to interpret websites: they cannot interpret frames, Flash video, images, or JavaScript; they can’t enter password-protected areas and can’t click buttons; they can be stopped by dynamically-generated URLs and JavaScript navigation. However, within HTML code, they’re able to retrieve data by travelling through the web to find information and links.

Spiders are able to determine the content of your page by looking at the visible text, the HTML code, and links. Based on the words it finds, the spider determines what the site is about using a complex algorithm to determine what is and isn’t important. Spiders also collect links from websites to follow later, which allows them to effectively hop from site to site to site. Since the entire internet is made up of links between websites, the robots use them to make their way through the internet as they search.

By collecting and following links, robots manage tn transport themselves all over the internet. Think of it as an internet equivalent of the roads we use in our lives. Robots travel on the roads and read the signposts so they know what leads to where.

To ensure that searchers get the right results with the most relevant response to their query, quick calculations are done to see that this happens. Server logs and log statistics program results can be checked by the user to see what pages have been visited and how often. Some robots may be easy to identify such as Google’s ‘Googlebot’, while less well-known ones such as Inktomi’s ‘Slurp’ are not easily identifiable. Some robots even appear to be human-powered browsers.

A robot ‘reads’ your site by collecting data on any visible text, on tags you may have in the coding of your page, and on any links available. These are the things that determine what the search engines ‘think’ your content is about, so these are the things you really need to pay attention to when building a site that you want to have high visibility in search results.

If you’re interested in seeing which pages the spiders have visited on your website, you can check your server logs or the results from your log statistics. From this information you’ll know which spiders have visited, where they went, when they came, and which pages they crawl most often. Some are easy to identify, such as Google’s ‘Googlebot,’ while others are harder: ‘Slurp’ from Inktomi, for example. In addition to identifying which spiders visit, you can also find if any spiders are draining your bandwidth so that you can block them from your site. The internet has plenty of information on identifying these bad bots. There are also certain things can prevent good spiders from crawling your site, such as the site being down or huge amounts of traffic. This can prevent your site from being re-indexed, though most spiders will eventually come by again to try re-accessing the page.

Justin Harrison is an internationally recognised Internet Marketing Consultant expert who provides world class Search Engine Optimization to website owners. For more information visit: http://www.seorankings.co.za

A huge number of companies use SEO or Search Engine Optimization to generate traffic for their websites, thereby enhancing the revenues of their products or services and creating brand awareness. This technique has a lot of benefits and its knowledge would help you run a successful online business. Any expert SEO consultant will swear by its benefits and efficacy.

SEO entails many onsite and offsite techniques to make sure that your website gets a high ranking for specific keywords on popular search engines. This means that SEO has a very extensive reach, as most people who use the internet also use search engines to search for information.

Conventional promotion methods are generally used locally, and international marketing is prohibitively expensive for a small or medium-sized firms. But SEO assists you to successfully promote your goods and services to a global customer base via the internet.

One of the greatest advantages of SEO is the reduced cost of promotion in contrast to conventional advertising, which usually has a very high acquisition cost per customer. Moreover, in this technique, the use of company websites as online stores that allow both promotion and selling is encouraged, which means you are spared the effort and responsibility of putting up an expensive offline retail outlet to display and sell your goods.

It has also been found that SEO has a greater conversion rate with the consumers for several kinds of businesses than a lot of other techniques. This is because SEO brings in all those potential customers whose search is based on keywords relevant to your products or services, which implies that your products or services might already be appealing to such customers. Moreover, as this technique is very direct in its approach, and does not use any marketing gimmicks, potential customers will find your offerings much more trustworthy when they come to your website through a search engine.

Another important feature of SEO techniques is that they assist you figure out the popular keywords that find place in a consumers’ vocabulary. This will provide you with a fair idea about the preferences of the prospective customers, which will help you in effective product positioning and in opting for better SEO methods.

While making use of SEO to increase traffic to your website is an art that is mastered with experience, many companies offer specialized SEO services to all kinds of companies. If you pick a good SEO consultant, you can be quite sure that your organization’s online presence will be a success.

Find out more about the available SEO Singapore and SEO Trainings.

Some say that meta tags have no effect on your ranking with the search engines. Well that is nearly correct except for one ” the description meta tag. Almost all search engines (including Google) do not actually take it into account for ranking purposes ” yet ” many use it in their search results.

The content of the description tag is used more often than not by Google when it displays the results pages for a keyword. It uses only the first 156 characters though so make sure if you are using it to check the length of the text. If you do not check the length your text will be truncated and it will look funny.

So when you use a good description and a search engine uses it then it will help your click through rate. If your description is attractive people will click though more.

All meta tags should be at the start of the page inside the head tags.

Google is a little rogue when it comes to using or not using the meta description tag. When it does use it you can have full control of what is exposed to potential visitors but it will often switch what it uses at will with sometimes it just picking up a piece of text from your page.

To ensure you have more control over what Google picks out as the text in the search results as well as setting the description tag carefully also make sure that the first 156 characters of text on your page says what you would like to see in Google.

If you have a flash site or just use images with a little text, you have a problem! We have seen Google pick up the alt text from an image and exhibit this when it did not select to use our description tag. This will tell you to ALWAYS have some text on your page even if it is only 156 carefully selected characters (including spaces).

Find out more about the available SEO Singapore and SEO Trainings.

There are two kinds of SEO – white hat and black hat. Black hat means use of methods, which are usually not approved of, for making a site feature in top results. Whereas, white hat SEO works within the framework laid down by the search engines and concentrates on making use of widely accepted techniques.

With the purpose to understand the relevance of a web page for a specific keyword, search engines traditionally used the page’s Meta data, which is inserted into the code of the page by website managers or developers. However, major search engines now utilise complex algorithms to show the results that are filtered on the basis of more than 200 varied factors.

SEO consultants continuously attempt to guess the significance of different factors that play a role in the search algorithms and stay up to date with the changes that search engines make. This information helps them improve upon the SEO techniques for their customers so that they stay competitive for selected keywords. A few years back, when the search engines relied upon Meta data and the text on the page, this process required optimizing Meta tags and ensuring a reasonable frequency with which a keyword appeared on the page.

Although these factors are critical even today, the popularity of the web page is now more significant as far as the search engines are concerned. The number of links pointing to a web page indicates the popularity of that web page. It is almost like a democratic process as every link to the web page can be seen as a vote. Because of this, now SEO has to concentrate on offsite techniques too, like offering content for free to get inbound links and developing a presence on online mediums for social interaction, such as blogs, forums etc.

The important aspect of SEO to be always remembered is that it is not a one time task. This field keeps evolving and your techniques must be adapted to the changes. That is the reason why it is so critical to hire a seasoned SEO consultant to help you.

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The most basic parameter of judging an SEO company is whether it follows ethical means or not. Your company’s search engine rankings as well as its status can easily be spoiled by severe, and sometimes long term, penalties from search engines if you select to take an unscrupulous route. The only way to have sustainable web traffic to your site is to use widely accepted strategies and offer the visitors a good experience. The lawful techniques are those that use good content aimed at certain keywords, the proper utilisation of Meta tags, and building inbound links.

An excellent SEO company will give a lot of importance to the content of the website and will make sure that it is unique and conforms to keyword density norms. Both these aspects play a crucial role in improving positioning of your website with all the major search engines. Besides, content sharing has become a key SEO strategy, and hence the company must create materials like videos and articles to be circulated without charging any fees.

The SEO firm needs to be abreast of the technological developments in the field and have the capability to provide the entire range of SEO services. Knowing your business, doing research work for identifying keywords that are often used by customers, and then detailing plans for drawing additional people to the site are all an integral part of that.

Familiarity with SEO methods and their application in different conditions is the formula for sure-shot success in an SEO campaign. Having a good team with experience and skill to make the correct choices of SEO methods in different situations is the hallmark of an excellent SEO company.

Lastly, it must always be kept in mind that SEO services can not be used once and then forgotten; on the contrary, the companies should look to serve the clients on a regular basis. It is rather difficult to keep track of the constant changes in the search engine procedures, and to keep your site aligned to these changes, you will need a good SEO company by your side to help you out.

Learn more about the available SEO Singapore and SEO Trainings.