In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to present value to your clients and customers.
Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts everyday. This shows that with nearly 500 Million users of Facebook, over 250 Million are able to view your page.
Imagine being able to tap a percentage of that market for your own product or service. That represents thousands of dollars in return.
However not all Facebook accounts have the ability to get customers. You’ll need to alter it whenever essential.
Though it is primarily considered a social networking site, it would also do the company good to determine first what perception they want to give in their page.
Do you want your business to raise a corporate awareness among people on Facebook?
Do you want to add a touch of fun and excitement which will appeal to your target audience?
Or are you just looking to create a community with which all questions and other concerns of your customers can be attended to?
It’s important that you always regard value as your top priority whenever posting anything on your page. Avoid posting mundane or unnecessary things. Many times with a business page, you just have to stand against the temptation of being too specific even when such a medium calls for it.
Here are some other helpful hints you may find useful:
- Get Testimonials from Customers
Exploring a person’s Facebook wall is one of the most frequent pastimes of individuals who are eager about social networks.At present, social media management presents a variety of rewards to entrepreneurs. They can use customer opinions and testimonials as means to assure clients of the quality of their product. So why not ask your past clients for testimonials? It would be much treasured if it’s voluntary but this isn’t often the case. Consider presenting special deals or gifts. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.
- Interact with Potential Customers
If there are questions about your products or services, make sure you politely accommodate those concerns. Also, you’ll win a good impression by answering the inquiries very timely. In case this is not possible, at least apologize for the late response.
To refrain from wasting your time addressing the same questions over and over again, you may choose to give as much details as possible on your page. This is when the Notes section of Facebook comes handy.
- Upload Relevant Photos
There are business pages that use the Photos section while others use particular tools that enable them to display their products as well as upload the product images. Whichever is the case, always make sure that the photos are of high quality. The photos that you use has an important role in attracting your prospective clients or customers. That’s why it’s important that you come up with eye-catching, even creative photos, if possible. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.
Keep these simple points in mind when interacting with your friends and fans for a successful Facebook marketing venture.
Be sure to read our next issue of Facebook for Business very soon.
Now it’s time to go for Facebook marketing if you want to achieve a higher rank on the major search engines out there. To know more tips about making use of Facebook for Business, check this out.